Copyright © Howard Ng
http://www.SqueezePageManuscript.com
Every internet marketer nowadays is talking about using squeeze page to build up your own e-mail list. “Money is in the List” became a motto to internet marketer. So what really is squeeze page and how can you use it to monetize your internet business?
Squeeze page basically is the first web page you will see when you visit a website. It usually consists of three components. The first one is the Heading and Subheading. Follow by benefits in bullet form and then a Autoresponder opt-in box to capture visitors’ name and email address.
Visitor usually have to input their email address before they could go further to see the rest of the website. By typing in visitor’s email address, they will usually receive some free materials. Most often is some free valuable information, e-course or even a small application software.
The beauty of using squeeze page is about human psychology. Law of Reciprocity is being exercised here. In exchange of visitor’s email address they will get some freebies. Now you might say, “the visitor might not want the freebie!” Well it goes back to the first two elements of an effective squeeze page.
The heading of the squeeze page will determine whether a visitor will continue to read the rest of the web page in first 5 seconds. For a squeeze page to be effective you have to create an attention grabbing heading. You can use agitation and solution scheme to generate the heading.
Other than the actual wording of the heading, the font and color is very important too. Statistics show that Tahoma 18 point in red yield very good opt-in rate.
The second element of an effective squeeze page is putting your benefits in bulletin form with no more than 5 bullets. There are always misunderstanding between features and benefits. One way to test whether it is a benefit or feature is to ask “so what”. If you can answer that effortlessly then it is most likely a benefit. When people buy a drill from Home Depot, they are actually buying a hole – the solution a drill provide you.
With an attention-grabbing Heading, 5 benefit-rich description bullets and a free informative e-course offer, you will be able to create an effective Squeeze Page which will help you to build your own potential customer list and quite possibly rake in a lot of money.
About the Author:
Howard Ng, Los Angeles, CA, USA
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